Brand assets | HeadteacherChat

On this page

Logo files

Use the supplied artwork

Keep the proportions, colours and relationship between the brandmark and wordmark unchanged. SVG is best for websites and print artwork; PNG is useful in documents and presentations.

Download the complete logo pack (.zip)

Primary logo

Use on white, canvas and other quiet light backgrounds.

Download SVG Download PNG

Reversed logo

Use on ink or navy when the primary artwork would lose contrast.

Download SVG Download PNG

Brandmark

Use where the full name is already clear or the available space is square.

Download SVG Download PNG

Partner resources

Partnership badges and assets are shared directly with approved partners. Contact us for the files and guidance for your agreement.

The public brand logos above do not establish a partnership or endorsement. Use partnership artwork only with permission and for the agreed purpose.

Request partner resources

Scale and spacing

Keep it clear at every size

Choose the full logo whenever the name needs to be understood. Switch to the brandmark only in compact spaces.

Large

Medium

Minimum

Minimum size

Full logo: 180 px wide on screen or 45 mm in print.

Brandmark: 32 px square on screen or 10 mm in print.

Clear space

Keep empty space equal to at least half the brandmark width around every side of the artwork.

Do not alter it

Do not stretch, rotate, crop or rearrange the logo.
Do not recolour it or add outlines, shadows or effects.
Do not place it over a busy image or a low-contrast colour.
Do not type the name as a substitute for the supplied wordmark.

Colour

A quiet, accessible palette

Light surfaces and dark text do most of the work. Action blue is for buttons, focus rings and selected states; use the darker action-text blue for ordinary links.

Ink

#1D212B

Headings and scarce dark emphasis surfaces

Body

#222222

Primary paragraph text

Canvas

#F6F6F6

Default page background

Surface

#FFFFFF

Cards and raised content surfaces

Navy

#2C3756

Brand accent surfaces

Action

#3473D9

Buttons, focus rings and selected states

Action text

#285AAE

Accessible text links on light surfaces

Logo accent

#AFBDDD

The logo artwork only

Functional content colours

These labels distinguish content types. They support navigation; they do not replace the core brand palette.

Article#3473D9
Podcast#7C3AED
Video#DC2626
Book#059669
Recommended#D97706
Resource#0891B2

Typography

IBM Plex, used with restraint

Sentence case is the default. Hierarchy comes from size, weight and spacing rather than decorative effects.

Primary family

IBM Plex Sans

A trusted peer community.

Use for headings, body copy, navigation, buttons and labels. Available weights: 400, 500, 650 and 700.

Editorial accent

IBM Plex Serif

A calm space for honest reflection.

Use sparingly for authored essays, lead passages and reflective quotations—not for routine interface copy.

Metadata

IBM Plex Mono

UPDATED 20 AUG 2026

Reserve for compact metadata, source labels and technical information where alignment matters.

Brand voice

A warm, experienced school leader

A trusted peer community for people currently carrying school-leadership responsibility.

Calm, practical, specific — no hype, British English.

Write like this

Use British English and sentence case.
Be calm, direct, practical and specific.
Name the product, source, action or next step.
Write from real school-leadership experience without making unsupported claims.
Use HeadteacherChat in full; never shorten the public name.

Avoid

high-craftsmanship
premium
AI-powered
resource hub
Hype, vague promises and generic corporate language.
Long introductions before the useful answer.

Usage examples

Match the message to the job

The voice stays recognisable, but the emphasis changes with the reader’s need.

Community

You do not have to carry it alone.

Bring the situation to a private community of people who understand the responsibility of leading a school.

Warm, human and honest—without overpromising.

The Roundup

What changed, who it affects and what to do next.

Lead with the useful answer, give the date and link to the official source.

Direct, source-led and practical.

Planners and resources

A practical tool for the work in front of you.

Describe the format, intended user and task clearly. Let the product prove its value.

Specific and useful, not sales-heavy.

Need another format?

Ask before adapting the artwork

For partnerships, press use or a format not supplied here, contact the HeadteacherChat team.

info@headteacherchat.com